The Powerful Role of the Sales Profession in History (Module 1)
Students will study the important and vital role of sales and Sales Professionals in the development of the world’s modern economy, with particular emphasis on economies in the Middle East, Asia and the West. The role of the Sales Professional in Saudi Arabia’s historic development, and in neighboring Middle Eastern/Arab trading partners will be highlighted. Modern day Sales Professionals will be introduced.
Upon completion the students will be able to:
- Understand and appreciate the role of sales in the Saudi Arabia and the Middle East.
- Cite examples of key Professional Sales figures in history from different parts of the world.
- Write a bio on their favourite/most intriguing Sales Professional in history and in today’s world.
